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Stockholm Fashion Week SS16 // WHYRED & Björn Borg

Following the Wood Wood press show were a few hours of nothing. It’s weird how Stockholm Fashion Week is relatively slow paced with a lot of dead time in between shows. Not at all as hectic and packed with people as I would’ve thought.Berns-Stockholm-Fashion-Week-2015After a few glasses of wine we walked over to Berns for the next show.Whyred-SS16-Stockholm-Fashion-WeekIt was Whyred and since I’m not cool enough to sit on front row I have no good pics of the pieces but you can google it. Whyred-Menswear-SS16-Stockholm-Fashion-WeekThe collection was really pretty and I would wear most of it. Although I have to say that going to fashion shows is weird because you do so much dressing up, queuing and waiting around for less then five minutes of garments swooshing past in glimpses between silhouettes of the people who sit in the rows in front of you.

But a plus is that you can pretend to be in the Devil Wears Prada and snapchat zoomed in pics of celebs.Mari-Pizzeria-at-Stockholm-Fashion-Week-SS16After too many hellos and street style photographers pulling at my friends we were starving and took our fashion bums on the tube to Hornstull. At some local spot we shared pizzas because we couldn’t afford anything else. Unfortunately for us social media pays in events and not cash. It’s like when I first moved to London in 2011 and worked at a luxury knitwear brand where my job outfit was worth more than two months salary.Bjorn-Borg-SS16-Stockholm-Fashion-Week-MarsAs the sun set walked along the canals to Långholmen where Björn Borg had set up a space ship beneath one of the bridges.  Mari-Pizzeria-Stockholm-Fashion-Week-SS16The show was a tribute to the first human expedition to Mars and the four chosen volunteers were invited!!! So starstruck. Bjorn-Borg-SS16-Show-Stockholm-Fashion-Week-MarsIt was foggy, loud and eerie with smoke machines, celestial sound effects and projections.  Bjorn-Borg-SS16-Show-Stockholm-Fashion-Week-Show-MarsCrammed up at a booth with fifty other people the atmospherical music went quiet and the stadium dark before it all began.  Bjorn-Borg-SS16-Show-Stockholm-Fashion-Week-Show-Out-In-MarsIt was incredible. Not in a sense of fashion but in a sense of performance. The models walked in from different entrances, looping in towards the middle stage through the ruby red gravel as recorded sounds of space shuttles departing mixed in with heavy electronic music.Bjorn-Borg-SS16-Show-Stockholm-Fashion-Week-Show-Space-MarsIt felt like a set designers wet dream and a cool approach to an otherwise standard showcasing of clothing. I hope I get to go see more of their shows in the future.

As the whole of the fashion elite took taxis to after parties and whatnot I hopped on the tube to go midnight bbquing with Frida. Passion week/trashion week/fashion week does beat you up pretty bad.

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Stockholm Fashion Week SS16 // Wood Wood

 

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